Put yourself in the shoes of your employees. Instead of assuming that a $10/hour employee is as invested in the bottom line of the company as you are (making a management salary), see what incentivizes your employees. Many of them are working multiple jobs to make sure they have gas in their car and food on their table. They may not care about the long term effects of the business forecast plan.
A great way to motivate is to see what the "hot buttons" are for your employees who work diligently each day and want to achieve more, whether they are enrolled in school or working towards a promotion.
Please treat them with the respect they deserve! They, in turn, will want to give you more!