1.     Don’t ignore the importance of a cover letter. It is the introduction to your resume and highlights why a manager should read your resume.

2.     Don’t come up with a generic cover letter to send to all of your job applications

3.     Do take the time to research the company and highlight what you have done in the past that would make you a good fit for the organization.

4.     Do share your qualifications with examples and success stories. Paint a picture of why you are a good candidate. Tie it back to the research you have done.

5.     Don’t forget to include your contact information and an invitation for the manager to reach out to you.

6.     Don’t forget to check for issues with spelling and grammar!

7.     Do research the recipient’s name using www.linkedin.com or calling the organization.

8.     Don’t address it to “sir or madam” unless you have exhausted all options, including internet research to learn the person’s name!

9.     Do read the job description thoroughly and explain why you are the right fit for the position.

10.  Don’t forget to change the name of the company on each cover letter!



06/06/2012 12:18pm

Thank-you Jessica. It is really the type of information I was looking for. I barely send a cover letter whenever I apply for a position. After reading your post, from now and up I will always make sure to include one with my resume.

06/07/2012 11:40am

I rarely send a cover letter either, but will start doing so! I've heard some recruiters say yes and some say no, but after more clearly understanding WHY, I'm opting for sending them!


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