I can be a lot of things to a lot of people. I have been a career coach, therapist for high level candidates who have been laid off after 15+ years in their C-level roles, and I have written hundreds of thousands of resumes in my career. However, what I cannot do is tell you what you want to do when you grow up. My mind reading skills are really poor (I have not won the lotto yet!)

I can guide you towards specific goals based on your interests and strengths. I can share suggestions on ways to get on a career path and keep the wheels turning so you can get better opportunities in the future. However, I am incapable of telling you what to do, what you will love, and what you will hate. I wish I were able to do such a thing.

As a child, you may have wanted to be a doctor, astronaut, or fire fighter. Perhaps, a ballerina or a trapeze artist. One day, you realized the schooling was too expensive or too long. Or that (in my case), I was never going to be a professional dancer because of my propensity to walk into walls!

In my career, nobody says: "I went to school to be a recruiter" or "I wanted to be a recruiter since I was a kid." Recruiting is a role that people fall into.

The advice I can give you is to know your interests, strengths, and limitations. Be honest with yourself! If you don't want to complete 10 years of postgraduate education, becoming a doctor is not going to be for you! That doesn't mean there are no jobs in the medical field waiting for you today. With proper guidance and an honest assessment of your passion, you can quickly be on the road to a successful career journey!
What separates me as a blogger, author, and subject matter expert in career counseling from you as a job seeker? Knowing the expectation of the interviewer on the other side of the table. Or the purchaser of the sale you are trying to make. Or the person with whom I am networking.

From my years of experience, I am able to truly understand what the other person is looking for. That involves reading my audience, as well as presenting myself not only as an individual, but as a brand! Every time I am interested in doing business with a client or candidate, I am distinguishing myself as a brand.

My personal brand is multifaceted. Some of the areas I intend to highlight without saying such include:

-Excellent communication skills and interpersonal relational development
-Knowledge of market trends and salaries
-A solid understanding of the hiring process including things many people are unaware of
-The ability to succinctly highlight skills on a resume in a way appealing to a hiring manager

Think about a handful of areas for which you want to be known. Develop a mini-marketing campaign including a 30-second, 1 minute, and 5 minute overview of you. What are your strengths? What successes have you demonstrated at work, in school, or at volunteer roles? Think accurately and positively, and put pen to paper. Knowing how to set yourself apart can help, whether you are asking for a promotion, selling something, or navigating a high volume job fair!