What separates me as a blogger, author, and subject matter expert in career counseling from you as a job seeker? Knowing the expectation of the interviewer on the other side of the table. Or the purchaser of the sale you are trying to make. Or the person with whom I am networking.

From my years of experience, I am able to truly understand what the other person is looking for. That involves reading my audience, as well as presenting myself not only as an individual, but as a brand! Every time I am interested in doing business with a client or candidate, I am distinguishing myself as a brand.

My personal brand is multifaceted. Some of the areas I intend to highlight without saying such include:

-Excellent communication skills and interpersonal relational development
-Knowledge of market trends and salaries
-A solid understanding of the hiring process including things many people are unaware of
-The ability to succinctly highlight skills on a resume in a way appealing to a hiring manager

Think about a handful of areas for which you want to be known. Develop a mini-marketing campaign including a 30-second, 1 minute, and 5 minute overview of you. What are your strengths? What successes have you demonstrated at work, in school, or at volunteer roles? Think accurately and positively, and put pen to paper. Knowing how to set yourself apart can help, whether you are asking for a promotion, selling something, or navigating a high volume job fair!